About
We're building an SEO tool that doesn't charge subscriptions and doesn't hold your data.
We're a small team from Romania with a simple conviction: today's SEO tools are fundamentally broken. You pay monthly so someone else holds your data, you get one LLM (usually GPT), and if you cancel the subscription you walk away empty-handed. That's not a tool — it's a cage with rent.
- Built in Romania
- Solo developer + real AI co-pilot
- Built-in-public, not a pitch deck
Why we started
Three things that broke our patience
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Cloud rent
Ahrefs and SEMrush plans cost in the range of $129-499/month, depending on tier. Over three years that's several thousand euros. For what? Because you can't take the app home with you. Your data, your audits, your clients — all on their side. Cancel the subscription, lights go out. Competitor pricing varies by plan and may be updated by vendors — verify on their official sites before deciding.
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GPT, or nothing
SEMrush AI Toolkit. Ahrefs AI Content Helper. Surfer AI Writer. They all mean the same thing: GPT, in-house, no choice. You have no control over the model, the real cost, comparable answers across providers. AI vendor lock-in, hidden behind a pretty UI.
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Your data — on their side
Every keyword researched, every audit run, every site you add goes through their servers. For clients with strict GDPR obligations (healthcare, finance, public sector), it's a real problem. For everyone else, it's trust handed for free to someone who hasn't earned it.
What we built differently
Local-first, multi-AI, no mandatory subscription
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The app runs 100% on your machine
Data lives in Program Files, the database is local SQLite, not a single byte leaves to any cloud of ours — because we have no cloud.
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Multi-provider AI, your key
Claude, GPT (OpenAI) and Gemini, plus a configurable Custom endpoint and a rule-based fallback that keeps the app useful even without an API key. You pick the model per task, you pay your bill directly to the provider, you see the real cost per call. Switch providers today — data stays, prompts stay, history stays. No vendor lock-in.
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Free plan, no card
Full audit included, Visual Schema Generator, Speed monitoring. Pro from €19/month (~99 RON) or €190/year (2 months free) when you need advanced modules. Cancel Pro? Data stays, you just lose access to Pro modules. You never lose access to your work.
Who we are
Small team, big transparency
We're not a big team — we're based in Brașov, led by Mircea TD (founder + lead developer + product manager). We build the app first, grounded in our own hands-on SEO experience. We use the best AI models out there right now — we don't hide it, it's part of the product philosophy: AI used well lets a single developer ship what a team used to deliver.
We have no investors. No board. No KPIs imposed by funds. We have a product we build for ourselves first, and sell after.
What this means for you
- Fast decisions, no endless meetings
- Public roadmap — see what we're building this week
- Answers directly from the person who wrote the code
- No artificial pressure to grow 10× this year
What we are not
- Not an SEO agency that shipped a tool to sell faster
- Not a rebranded open-source fork
- Not an AI wrapper with pretty UI — real code does the crawling, parsing, auditing, reporting
How we work — built-in-public
See what we build, before you buy
We have no roadmap secrets. We publish:
- Public changelog — every release with exactly what changed
- Open roadmap — what's in progress, what's next, what's deferred and why
- Transparent commit history — the audit module in v0.36 received 47 public commits
- Open discussions — feature requests, bug reports, architectural decisions
Before you pay us anything, you can see exactly what you're getting. Not "trust us, we're building something amazing". But "here's what we shipped this week and what's coming next".
Who we build for
Three real user profiles
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Freelance SEO
You work alone, you have 5-30 clients, your budget can't take $130/month for Ahrefs. You want a tool that runs an audit, generates schema, exports a branded PDF report — without depending on someone else's cloud.
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Small-to-mid agency
You have 10-50 active clients, you want predictable costs, you want to audit sites without client data passing through foreign servers. The Studio multi-PC plan lets you distribute the app across the team for a single monthly cost.
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In-house SEO at a GDPR-bound company
You work in healthcare, finance, public sector, or any domain where client data doesn't leave the network. Cloud-only is excluded for compliance reasons. A local desktop app with offline mode is the only thing that passes the DPO.
What we don't build (yet)
Honest about what we're not
We don't cover PPC management. We don't have a content editor with live NLP scoring (see compare Surfer). We don't have a proprietary backlinks index at Ahrefs scale (see compare Ahrefs). We don't have a full marketing suite (PR/social/display — see compare SEMrush).
We're a focused SEO tool. We do audit, keyword research, schema markup, Core Web Vitals, AI Co-pilot, AI Search Optimizer, client reporting. The rest, we leave to others.
We build for the long run. Not for an exit.
The app is free. Test it on your sites. If you adopt it, we follow its evolution together — no PM rotation, no forced pivots, no hidden 'enterprise tier'.